Though cinemagraphs can be exported in multiple file formats, exporting as a video file keeps the quality very high, and ensures they’ll look fantastic. The highest quality cinemagraphs are often created from 4K, and sometimes even 6K video. When sharing a cinemagraph, people will often loop the file a few times to get the desired length of video. A single cinemagraph loop is traditionally very short, lasting only a few seconds in length. They’re created in a way that the viewer can’t tell when the video loop starts and finishes it’s seamless. In actuality, cinemagraphs are a harmonious marriage between photography and video, blending the two mediums together.Ĭinemagraphs are shared as short looping videos, usually between 3-10 seconds in length. They are like a magic trick… they make the viewer think they’re seeing a living photo. How Do Cinemagraphs Work?Ĭinemagraphs are now used everywhere, but people often don’t know what it is that they’re looking at. Since then, photographers, marketers, designers and businesses have adopted the medium as a part of their visual storytelling, and have created millions of cinemagraphs. Mastering hard to use tools like Adobe After Effects, Beck and Burg would meticulously craft these beautiful living photos, sometimes taking up to a week to create just one. And just like that, the term “cinemagraph” was born. Without an adequate term to describe these creative images, the fashion photographers decided to coin a new phrase.
Fun cinemagraph ideas series#
It was then that a pair of fashion photographers - Jamie Beck and Kevin Burg - began crafting and sharing a series of moving photos, which spurred a great deal of curiosity and interest from the fashion community and the media. Many attribute the dawn of the cinemagraph medium to Fashion Week 2011 in New York City. You can save your cinemagraph as a GIF, but we wouldn’t recommend it.ĭon’t believe me? We wrote a whole article about it. Cinemagraphs are a medium, much like photography and video. While they both contain a loop, a GIF is a low-quality file format that dates back to the early 80s. These sound just like animated GIFs - well, they aren’t. This makes them a popular choice for advertisers trying to capture and hold their audience’s attention.
Since cinemagraphs are photos in disguise, they surprise the viewer when they come to life with hints of motion. The motion highlights a few seconds from the video, blending it seamlessly into the still photo. They contain subtle motion that plays in a short, never-ending loop, while the rest of the image remains still. Often described as Harry Potter-like moving images, cinemagraphs are a magical hybrid of photography and video. Whatever your reason, this post should give you some clarity about this fast-growing new medium, and why the cinemagraph has taken its rightful place alongside photography and video. Or, maybe you’ve been creating these living photos for a while, but have a hard time explaining them to your clients.
Fun cinemagraph ideas how to#
Maybe you just stumbled upon cinemagraphs you want to figure out what they are, and how to use them as a part of your business.
Fun cinemagraph ideas pro#
But, what exactly is a cinemagraph?Ĭinemagraph created using Flixel Cinemagraph Pro by Philipp Frank Not quite a photo, not quite a video, they trick the mind into thinking it’s seeing something magical.
They capture and hold our attention with their alluring quality.
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